![]() The company announced the recall Thursday of 12 lots of sunscreen and advised consumers to stop using the affected products, which were manufactured between Jan. Retrieved August 25, 2019.Watch Video: Select Neutrogena and Aveeno sunscreens recalled for cancer riskĬoppertone is voluntarily recalling five of its aerosol sunscreen products due to the presence of benzene, a chemical that can cause cancer with repeated exposure. ^ "Beiersdorf to Take Coppertone from Bayer".^ a b "Nivea-maker Beiersdorf buys Coppertone for $550 million"."A Naturalistic Analysis of Autobiographical Memories Triggered by Olfactory Visual and Auditory Stimuli". (Study aid for Kerin and Hartley, Marketing: the core, 2018, McGraw Hill Education). ^ a b c d e f g "Coppertone: Creating the Leading Sun Care Brand by Understanding Consumers"."Sun Screening: It's The Little Miss Coppertone". ^ "Real Florida: Red-faced with the Coppertone Girl".Ĭirca 2018, competing brands included Neutrogena and Banana Boat. Beiersdorf already owns Nivea, whose Nivea Sun is a leading sunscreen in Europe. According to Beiersdorf's president, the purchase will strengthen the company's presence in the USA market. 2019 Beiersdorf AG announces agreement to acquire Coppertone from Bayer.2014 Bayer acquires Merck & Co.'s consumer business, including Coppertone.1971 Schering Corporation merges with Plough to form Schering-Plough.1944 Benjamin Green develops a suntan lotion.Īn early slogan for Coppertone was, "Tan, don't burn". Besides for the classic fragrance, the Coppertone product line has expanded to include other scents. ![]() Chandler Burr described it as "arguably the single greatest work of scent branding ever." A researcher on human memory used it as an example of an odor that evokes autobiographical memories. Many Coppertone products share a distinctive fragrance. When Joyce Ballantyne Brand redrew the logo in 1959, she purportedly used her daughter, Cheri, as her model, and her drawing closely resembled the original artwork. Though most of them are long since gone or have stopped moving, one such billboard of the then Coppertone Girl still stands in Miami Beach - dog, pigtails, swimsuit, bottom, and all. Coppertone sign Ī series of mechanical billboards were constructed across the United States, whereon the motorized dog and swimsuit bottoms rocked up and down perpetually. She was then working for Grant Advertising in New York. An artist named Joyce Ballantyne Brand re-drew the little girl in 1959 when the original artwork was destroyed in a fire. In 1953, Tally Embry Advertising in Florida was hired, and their ad men created the concept of the little girl and the pup. The original Coppertone logo was the profile of an aboriginal chief. In the advertisement, a young blond girl in pigtails stares in surprise as a Cocker Spaniel puppy tugs at her swimsuit, revealing her tan line. In the time when the product was a suntan lotion, the company introduced the character the Coppertone girl, also known as Little Miss Coppertone. The name Coppertone originated from its marketing of suntan lotion, as opposed to sunscreen. Coppertone has become the leading sun care brand in the United States, with annual $9 billion in global sales. The product line has been expanded to include many skin care products, predominantly sunscreens. The original product dates to 1944, when pharmacist Benjamin Green invented a lotion to darken tans. One of the few remaining ads in existence, on the side of a building in Miami Product line
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